Privacy Policy

Last updated: 2026-07-10

2.1 Who We Are

Countagen AB (org. no. 559291-9681), Nobels väg 16, 171 65 Solna, Sweden, is the data controller for personal data collected through www.countagen.com and related business communications (“Countagen,” “we,” “us”). This Policy explains what personal data we collect from website visitors and business contacts, why, and what rights you have under the EU General Data Protection Regulation (GDPR) and Swedish data protection law.

2.1A Our Data Protection Principles

We handle personal data in line with the core principles of the GDPR:

Lawfulness, fairness, and transparency — we process data on a valid legal basis and explain how we use it.
Purpose limitation — we use data only for the purposes described in this Policy.
Data minimisation — we collect only what is necessary for those purposes.
Accuracy — we take reasonable steps to keep data accurate and up to date.
Storage limitation — we retain data only as long as necessary (see Section 2.6).
Integrity and confidentiality — we apply appropriate security measures (see Section 2.10).
Accountability — we can demonstrate compliance with these principles on request.
HubSpot, Inc. — our website, CRM, and marketing platform (form submissions, email, analytics). HubSpot processes data under its own Data Processing Agreement, which Countagen has accepted as a HubSpot customer.
Analytics and advertising platforms (e.g., Google, LinkedIn) — to the extent enabled on the Site; see Cookie Policy for the current list.
IT and email infrastructure providers supporting Countagen's operations.
Access the personal data we hold about you;
Request correction of inaccurate data;
Request erasure of your data, subject to legal exceptions;
Restrict or object to certain processing, including direct marketing;
Request data portability, where applicable;
Withdraw consent at any time, without affecting prior lawful processing;
Lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se, or your local EU supervisory authority.

2.2 What Personal Data We Collect

Source	Data collected	Example
Contact / quote request form	Name, email address, company, job title, phone (optional), message content	“Jane Doe, jane@biotech.com, requesting a quote for a 50-plex panel”
Newsletter / content signup	Email address, and name if provided	Email-only subscription to updates
Automatic / cookies	IP address, browser and device type, pages visited, referral source, approximate location	See Cookie Policy (Section 3) for full detail
Direct correspondence	Any information you choose to share by emailing info@countagen.com	Email threads, attachments

2.3 Why We Use Your Data and Our Legal Basis

Purpose	Legal basis (GDPR Art. 6)
Responding to enquiries and preparing quotes	Performance of pre-contractual steps at your request (Art. 6(1)(b)) / legitimate interest (Art. 6(1)(f))
Sending newsletters or marketing updates	Consent (Art. 6(1)(a)) — you may withdraw at any time
Website analytics and improving the Site	Legitimate interest (Art. 6(1)(f)), and consent where required for non-essential cookies
Managing our sales pipeline in HubSpot CRM	Legitimate interest in managing customer relationships (Art. 6(1)(f))
Complying with legal obligations (e.g., accounting records)	Legal obligation (Art. 6(1)(c))

2.4 Who We Share Data With

We share personal data with a limited number of service providers who process it on our behalf (as “data processors”), including:

We do not sell personal data. We disclose personal data to third parties beyond the above only where required by law or with your consent.

2.5 International Data Transfers

Some of our processors (including HubSpot and certain analytics/advertising providers) are based in, or transfer data to, the United States. Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards recognised under GDPR Chapter V, such as the EU–U.S. Data Privacy Framework and/or the European Commission's Standard Contractual Clauses, as implemented by the relevant processor.

2.6 Data Retention

We retain contact and quote-request data for as long as needed to respond to your enquiry and, if a business relationship develops, for the duration of that relationship plus a reasonable period thereafter for legal, accounting, and record-keeping purposes. Newsletter data is retained until you unsubscribe.

2.7 Your Rights

Under the GDPR, you have the right to:

Access the personal data we hold about you;
Request correction of inaccurate data;
Request erasure of your data, subject to legal exceptions;
Restrict or object to certain processing, including direct marketing;
Request data portability, where applicable;
Withdraw consent at any time, without affecting prior lawful processing;
Lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), www.imy.se, or your local EU supervisory authority.

To exercise any of these rights, contact info@countagen.com.

2.8 Cookies

The Site uses cookies and similar technologies. See our Cookie Policy (Section 3 of this package) for full detail and how to manage your preferences.

2.9 Children's Privacy

The Site is intended for business and professional audiences and is not directed at children. We do not knowingly collect personal data from individuals under 16.

2.9A Aggregated and Anonymised Information

We may aggregate or anonymise the information described in this Policy (for example, website traffic patterns) so that it can no longer be used to identify you, and use that aggregated or anonymised information for any purpose, including analytics and improving the Site.